A question people ask
Will AI fix our marketing?
AI makes marketing faster. If the market question is unanswered, it makes the wrong marketing faster.
AI is very good at producing: posts, emails, product texts, translations. It has no idea which customers you should be talking to or what you should stand for.
Companies with a clear market definition get a lot out of AI, because they can tell it what good looks like. Companies without one get more volume of the same unclear message.
Decide who you are for first. Then use AI to say it more often and in more markets.
Read the longer article: Why market clarity matters more in the age of AI