Jelica Agger Sørensen. Independent B2B marketing consultant. Herning, Denmark. I help technical companies stop marketing what they can do, and start building what the market actually needs.
- Market clarity
- Branding
- Activities
- Growth
Most companies start with activities. You can choose to do it the right way.
Method
Step zero.
Marketing is not step three. But in complex B2B, it often gets treated that way.
Before you spend money on marketing, decide which market you're in and what you stand on there. Then branding, activities and growth have something to build on. I call that step zero.
Market clarity
Which customers, which segment, and what you actually stand on.
Branding
Identity that finally has something to stand on.
Activities
Go-to-market and growth, built in that order. Colours last.
About me
Agger Sørensen
I'm an independent B2B marketing consultant in Herning. I work with technical companies that have a good offering, brilliant people and a confused market.
Engineering, energy tech, IT and platform software, often in the middle of a merger, new ownership or a sale. My job is to replace guesswork about the market with a decision.
Born in Hungary, Serbian and Croatian family, at home in Denmark. Most of my clients sell internationally.
I'm also open to board seats, where the market question belongs.
What's the one thing you would fix first?
A short message is enough. You'll get a short answer back: whether there is real ground here to build marketing on, and what I would do first. I reply within two working days.
Some jobs need more than one pair of hands. For the parts I don't do myself, I bring in people I've worked with before — you still deal with me, and I'm the one who answers for the result.